Job Role

Performance Ads Manager

GrowthHo Chi Minh City, Vietnam

Join if you

  • Thrive on turning ad spend into measurable business results
  • Are passionate about data, creative testing, and performance marketing
  • Looking for a role where your impact shows up directly in the numbers

Job description

  • Plan, launch, and optimize paid campaigns across Google, Meta, TikTok, and other relevant ad platforms.
  • Own the full campaign lifecycle — from audience strategy and creative briefing to bid management and performance reporting.
  • Run continuous A/B tests on creatives, copy, landing pages, and audience segments to improve ROAS and lower CAC.
  • Analyze campaign data daily to identify trends, spot inefficiencies, and act fast on opportunities.
  • Collaborate with the content and design teams to develop high-performing ad creatives aligned with each platform's best practices.
  • Manage and allocate ad budgets efficiently across channels to hit growth targets.
  • Build clear, actionable performance reports for stakeholders — no vanity metrics, just what moves the needle.
  • Stay ahead of platform updates, algorithm changes, and emerging ad formats to keep campaigns competitive.

Skills & Experience

  • At least 2 years of hands-on experience running performance ad campaigns — Google Ads and Meta Ads are non-negotiable.
  • Hands-on experience with AI-powered tools such as Claude, ChatGPT, Gemini, or similar automation platforms is required — we expect our ads managers to use AI to scale faster and spend smarter.
  • Proven track record of managing meaningful ad budgets with clear ROAS and CAC results to show for it.
  • Strong analytical skills — comfortable pulling insights from Google Analytics, Meta Ads Manager.
  • Experience with pixel setup, conversion tracking, and UTM structures.
  • Solid understanding of the full marketing funnel — you know the difference between a top-of-funnel awareness play and a retargeting close.
  • Familiar with TikTok Ads, LinkedIn Ads, or YouTube Ads is a plus.
  • Good eye for creative performance — you can tell why an ad works, not just that it does.
  • Strong communication skills to align with cross-functional teams and present results clearly.

Why you love working here

  • Licensed AI-powered tools: Full access to industry-leading AI productivity tools including Claude, Manus, and more — all company-licensed so you can move faster and smarter without extra cost.
  • Covered by delicious drinks, snacks, and food in the office
  • A competitive salary with performance bonus.
  • Flexible salary review based on performance.
  • Working Environment: Agile, value-based creativity and constructive working style.
  • Development opportunities: great career path, working with a talented team, opportunity to approach innovative products and acquire knowledge and experience in international projects.
  • Healthcare: Social Insurance, premium Health Insurance, Unemployment Insurance, annual health check-up
  • Fun Activities: Year-end party, Holiday party, Monthly party,..
  • Sport Activities: Pickleball, Table tennis, Football, Swimming, Running, Cycling, Ironman

Working location

  • Ho Chi Minh office: Ward 7, Binh Thanh District, HCMC
  • Working time: Monday – Friday (8.30am – 6pm)

What can you expect in the recruitment process?

The Diaflow team

(01)Application

Our team will review your CV and statement of exceptional work.

(02)Screening interview

A short interview to learn more about you and assess if the role fits. Prepare for short technical questions and a review of your background.

(03)Technical interviews

Sessions where we dive deep into your technical expertise. We want to understand how you approach complex problems and think critically.

(04)Offer extended

If you've demonstrated the exceptional skills and mindset we're looking for, we'll extend an offer to join Diaflow.